Web Analytics of Focus for eCommerce Store Owners
If you’re an eCommerce store owner, understanding web analytics is crucial. It provides valuable insights into your website traffic, sales, and customers. Don’t let the complexity deter you. We’ll guide you through the basics of web analytics, its measurement capabilities, and popular tools for eCommerce sites. What exactly is web analytics? Web analytics involves tracking, […]
2023 Website Tax Guide – What Website Costs Can I Claim?
When tax time rolls around in Australia, business owners must seize every opportunity to make the most of available deductions. One area that often sparks questions is the claiming of website development and maintenance costs. In this comprehensive guide, we delve into the rules and regulations established by the Australian Taxation Office (ATO) concerning depreciating […]
What Is WordPress XML-RPC and Why It Should Be Disabled
WordPress has evolved over the years to become a powerful content management system (CMS) that powers millions of websites worldwide. One of the technologies that played a significant role in WordPress’s growth is XML-RPC. In this article, we will explore what XML-RPC is, its purpose, its current relevance in light of WordPress’s REST API, security […]
How to Add Shipment Tracking to WooCommerce Orders with ACF
In this tutorial, we will explore how to enhance the order tracking experience in WooCommerce by integrating shipment tracking using Advanced Custom Fields (ACF). With this implementation, you can easily add a tracking ID to your orders and provide customers with a convenient way to track their shipments. Let’s dive in! What is Order Tracking […]
How To Add A Custom Order Status in WooCommerce
WooCommerce order status helps store owners efficiently monitor the journey of an order, right from its placement to successful delivery. However, it’s crucial to acknowledge that the default options might not cater to the specific requirements of every store. That’s where the flexibility of adding custom order statuses in WooCommerce becomes invaluable. What is an […]
Understanding Shopify Metaobjects
Shopify is one of the world’s most popular eCommerce platforms. In recent years, Shopify has made significant strides in enhancing its customisation options, making it a competitive solution that can hold its own against other eCommerce platforms such as WooCommerce and Magento. One of the recent additions to Shopify is the ability to add custom […]
A Guide to Image Compression for Website Owners
As a freelancer who works with small businesses and SMEs in Australia, I understand the importance of having a website that not only looks great but also performs well. One aspect of website performance that is often overlooked is image compression. In this article, I’ll explain what image compression is, why it matters for small […]
How to Structure a Membership Website
Membership websites are becoming increasingly popular as businesses and organisations seek new ways to engage with their audiences and provide exclusive access to valuable content, resources, and services. A membership website is a website that requires users to register and access a website’s content or services. In this article, we will explore the benefits of […]
Increase Sales with Abandoned Cart Recovery in WooCommerce
As an eCommerce business owner, you work hard to attract customers to your website, showcase your products, and create a seamless checkout process. But despite your best efforts, some customers may abandon their shopping carts without completing their purchase. This can be frustrating, but it doesn’t mean all hope is lost. By using abandoned cart […]
Top 5 Online Payment Processors for Australian Businesses in 2023
As the business world becomes increasingly digitized, online payment processors have become an essential tool for Australian businesses. These platforms provide a secure and efficient way to accept payments from customers and clients across the globe. With so many options available, it can be challenging to determine which one is right for your business. In […]
An Introduction to Google E-A-T
The E-A-T criteria is not a mere fashionable food critique website or recipe database, but rather an integral set of Google’s standards utilized to assess the veracity of web pages. As a user, you undoubtedly aspire to access dependable and trustworthy information whenever you initiate a Google search. E-A-T, an acronym for Expertise, Authoritativeness, and […]
Know Thy Audience: The Importance of Identifying Your Website’s Users
In today’s competitive digital landscape, creating an exceptional user experience is essential for any business or organization looking to stand out and succeed. And at the heart of delivering a great user experience is designing with your audience in mind. Designing with your audience in mind means putting the needs, desires, and preferences of your […]