Website Launch: BMW Parts Online

BMW Parts Online is Australia’s leading supplier of OEM parts and accessories for BMW Motorrad motorcycles.

I recently had the pleasure of working with the team at BMW Parts Online to design and develop a new eCommerce website.

The new website sports a range of modern features including responsive website design, comprehensive security and caching, a new site architecture to improve user experience and a strong focus on mobile devices.

Ease of use was a key area of focus with this website, ensuring users of all ages and technical skills could navigate. We implemented a vehicle parts finder to allow users to find the right part for their bike model.

As all motorcycle enthusiasts know, parts aren’t always cheap, so making them affordable was another area of focus. Afterpay was integrated to offer Buy Now Pay Later flexibility to customers. We also integrated Mailchimp with the website to sync customer details to a mailing list for VIP specials and company news.

Looking to purchase new riding gear or some accessories for your motorcycle? Head over to the new BMW Parts Online website now online!

Posted on April 16, 2020 | Categories: Blog