The days of having a static website which you update once a year are over.
To truly engage with your customers and to stay relevant Google, you should be updating your website at least on a monthly basis. In fact, the more frequent the better. Google and Bing reward fresh content, so if a user is looking to find local plumbers Google will find the best options for the user. A plumbing company with a responsive website which is updated regularly will see a higher Google search rank that a website built ten years ago which hasn’t been touched since its launch.
Why You Should Keep Your Website Content Updated
- Highlight changes to key services
- Provide accurate contact information
- Inbound marketing – become an expert in your field
- Provide up-to-date information
- Stay relevant – to users and search engines
When Google index’s websites, it analyses the content and the relevancy of the content in today’s changing times. Most websites built in today’s times are developed using a content management system (WordPress being the most common CMS of choice). A content management system (CMS) is an application used for managing a website. It allows users to manage website content which is stored in a database and displayed dynamically in the website template.
Benefits of a Content Management System
- Perfect for any size business
- Instant content updates
- Improves collaboration and sharing
- Blog post and Page creation
If you don’t have the time to manage website content, I offer affordable website maintenance packages. If you’re interested in upgrading your old website to something new, I also offer professional website design and development services. Request a free quote online today or give me a call on 0468 629 301.