The days of having a static website which you update once a year are over.
To truly engage with your customers and to stay relevant in Google’s eyes, your website content needs to stay fresh and evolve with your busienss.
Ten years ago, we could build a website and forget about it. As time progressed, so did Google and the need for relevancy fast became the primary focus of search engines. The focus has improved dramatically in the past few years and now Google’s sole focus is to find the best possible result for the user’s search query at that date and time.
While most businesses tend to create a website and make the occasional change maybe once or twice a year, the top positions in Google search results are not only well optimised; they are also frequently adjusted and up-to-date.
Google and Bing reward fresh content that match a user’s search query. If a user is looking to find local plumbers Google will find the best options for the user with results that are active, compared to web pages that haven’t been touched in five years.
Why You Should Keep Your Website Content Updated
- Highlight changes to key services
- Provide accurate contact information
- Inbound marketing – become an expert in your field
- Provide up-to-date information
- Stay relevant – to users and search engines
When Google index’s websites, it analyses the content and the relevancy of the content in today’s changing times. Most websites built in today’s times are developed using a content management system (WordPress being the most common CMS of choice). A content management system (CMS) is an application used for managing a website. It allows users to manage website content which is stored in a database and displayed dynamically in the website template.
Benefits of a Content Management System
- Perfect for any size business
- Instant content updates
- Improves collaboration and sharing
- Blog post and Page creation
If you don’t have the time to manage website content, I offer affordable website maintenance packages. If you’re interested in upgrading your old website to something new, I also offer professional website design and development services. Request a free quote online today or give me a call on 0468 629 301.