Website Design & Development
United Group
The United Group is a collective of multiple Australian family owned and operated businesses working together to provide exceptional service across the civil construction, logistics and agriculture industries.
United Group provide a variety of multi-skilled operators, drivers, project managers and technical staff who work on projects in the Upper Hunter to Newcastle, the Hunter Valley and Gunnedah regions.
The Challenge
Project Overview
I was engaged to help create a new website for United Group with a goal of improving the overall user expereince, communicate the key departments and increase leads through an SEO overhaul. Starting with a clean slate, the objective was to create a modern, intuitive website which could be used for customers of all demographics.
- Developed a conversion-focused strategy to promote United Group and drive online leads.
- Positioned the company as a reputable Hunter Vallery earthworks service provider.
- Deployed curated content aimed at engaging and capturing the interest of prospective clients.
- Integrated industry-standard web technologies to ensure longevity and relevance.
- Designed an engaging, user-friendly browsing experience across all devices.
Bringing Ideas To Life
Project Outcome
A comprehensive website redevelopment was undertaken for Hinterland Design Co., bringing their online presence in line with their modern, creative brand vision. The result is a visually striking, contemporary website optimised for seamless performance across all devices, and designed to effectively capture the unique aesthetic and precision-driven approach of Hinterland Design Co.
A Projects Portfolio section now features filters that enable users to effortlessly browse projects by type and specific services. The streamlined back-end management system makes it easier than ever to add and edit projects, empowering Hinterland Design Co. to keep their portfolio current and engaging for prospective clients.
Additionally, a new Online Quote Request page with conditional logic was introduced to streamline client inquiries. This tailored form dynamically adjusts fields based on user input, ensuring that all necessary details are captured for a more accurate and efficient quote generation process.
A security firewall and Litespeed caching have been implemented to protect against potential threats and optimise page load speed, creating a fast, secure browsing experience. Comprehensive SEO enhancements, including schema markup on all pages, further ensure Hinterland Design Co. achieves maximum online visibility.
Custom Design
WordPres Development
Speed Optimisation
