Website Design & Development
Thearle Electrical
With a proud legacy spanning over 40 years, Thearle Electrical is firmly established as the go-to name for professional, reliable electrical services across Lismore and the broader Northern Rivers region.
The company’s extensive history is not just a number; it represents four decades of dedicated service, deep local knowledge, and an unwavering commitment to quality workmanship that clients can trust.
The Challenge
Project Overview
Thearle Electrical engaged me to lead a complete website redevelopment designed to strengthen their brand presence and position the business as a trusted electrical provider across the Northern Rivers and Far North Coast NSW. With over 40 years of experience in the electrical industry, Thearle Electrical has built a reputation for reliability and expertisel but their existing website no longer reflected that level of professionalism or growth.
The goal was to deliver a modern, future-ready platform that elevates brand credibility, improves online visibility, and helps convert visitors into meaningful business enquiries. This project set out to transform Thearle Electrical’s digital presence into a lead-generating, strategically aligned asset that supports long-term marketing and business objectives.
Key Objectives
- Contemporary Design: Redesign the website with a clean, contemporary, and mobile-responsive layout tailored to the electrical services sector.
- Brand Credibility: Strengthen Thearle Electrical’s reputation for reliability and professionalism through cohesive visual identity and design.
- Market Positioning: Establish Thearle Electrical as a leading electrical company in the Northern Rivers and Far North Coast NSW.
- Search Performance: Improve online visibility through a targeted SEO strategy designed to increase organic search exposure and local reach.
- Scalable Platform: Develop a flexible, future-ready website structure that supports ongoing growth, marketing, and content expansion.
- Performance & Security: Build a high-performing, secure backend optimised for speed, stability, and SEO readiness.
- User Experience: Implement intuitive navigation and clear visual hierarchy to showcase key services and training capabilities.
- Conversion Strategy: Integrate strong calls-to-action across key pages to drive enquiries, quote requests, and client conversions.
- Lead Capture & Communication: Configure reliable contact forms using Gravity Forms Premium and SMTP protocol for high deliverability and tracking.
- Local SEO Expansion: Lay the foundation for future suburb-based landing pages to boost organic exposure across targeted service regions.
Bringing Ideas To Life
Project Outcome
The new Thearle Electrical website has delivered a significant uplift in digital performance, reflecting the success of the strategic redevelopment.
Since launch, the site has achieved a 61% increase in page views and an 19% rise in conversions, demonstrating the impact of the refined user experience and improved SEO structure.
The mobile-first approach has also proven to be highly effective, with a 42% decrease in bounce rate and a noticeably higher click-through rate among mobile users. These results highlight the importance of optimised navigation, faster load times, and clear calls-to-action across all devices. The project has not only elevated the brand’s credibility but also positioned the company for continued success in an increasingly competitive market.
Custom Design
CMS Development
Speed Optimisation
