Case Study

Dive Deep Into The Project Details

Website Design & Development

All Fired Up Fireworks & Stage FX

With a 20+ year history, All Fired Up are among Queensland’s most experienced team of pyrotechnicians. A talentencded team based in Brisbane, All Fired Up have provided breath taking firework displays and special effects nation-wide and worked with the biggest and best names in showbiz.

An existing client, All Fired Up first approached me in 2015 to update their super out-of-date website. After impressing them (and their clients) with the previous scope of work, All Fired Up came straight to me when they looked to upgrade their website and improve upon a successful search engine optimisation campaign.

All Fired Up Fireworks & Stage FX Website Design - Robert Mullineux

The Challenge

Project Overview

In the four years since the launch of the old website, All Fired Up have experienced continued growth in online leads. Looking to refine what was already working and improve search rankings, we established the key areas of focus for the new website.

Something that was very important was the display of all of the relevant content throughout the internal pages in a manner that’s easily readable and simple to navigate through. Consequently, the introduction of a page builder allowed for more control over website design, page structure and content management. A megamenu navigation also presents a visual and easy to use method of finding the user’s desired service.

Search engine optimisation was given an overhaul to bring everything up to today’s standards and compliant with Google’s latest suggestions. Rich schema markup and optimisations to page speed and security was also a key focus area for the website.

Bringing Ideas To Life

Design & Functionality


The beauty of working on a website like All Fired Up’s is it’s visually appealing to all audiences. The contrasting colour palette of All Fired Up perfectly ties in with the rich visual imagery of their work.

The modern website design was built using a mix of custom WordPress template development and a page builder. The page builder now allows All Fired Up staff to manage website content and page layout with the click of a button.

Slideshow and gallery management tools also provide an interactive and visual appeal to the website, effectively showcasing what services they offer and how it could look at your event.

A dynamic quote request forms was also created to help boost leads and since the launch of the website, we’ve seen a 52% increase in conversions. I have also integrated Mailchimp with online contact forms and speed optimisation also ensures the website loads quickly and efficiently for users on desktop and mobile devices.


Website Design


Website Development


Quote Request


Speed Optimisation




CTR Optimisation


Security Optimisation


Mailchimp Integration​

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