Website Design & Development
Hinterland Design Co.
Hinterland Design Co. is a respected name in home design, blending creativity with precision to craft spaces that are as unique as their owners. With over 15 years of experience, they bring a deep understanding of design and construction, creating homes that are both beautiful and functional.
Hinterland Design Co. is committed to making dream homes a reality for everyday Australians, working closely with clients to ensure every detail reflects their vision, lifestyle, and values. From concept design and project management to construction coordination, they provide a seamless journey, ensuring each project is meticulously planned and executed to the highest standards.
The Challenge
Project Overview
The objective of this project was to create a robust, conversion-focused website for Hinterland Design Co., one that not only promotes the company’s services online but also effectively communicates its reputation as a leading Gold Coast design and drafting agency. The goal was to establish a high-end digital presence that captures the interest of prospective clients and drives leads through carefully curated content, intuitive navigation, and strategic calls-to-action.
Key Objectives
- Developed a conversion-focused strategy to promote Hinterland Design Co. and drive online leads.
- Positioned the company as a reputable Gold Coast design and drafting service provider.
- Deployed curated content aimed at engaging and capturing the interest of prospective clients.
- Expanded online reach with targeted location pages, enhancing visibility in key service areas.
- Integrated industry-standard web technologies to ensure longevity and relevance.
- Designed an engaging, user-friendly browsing experience across all devices.
Bringing Ideas To Life
Design & Functionality
A comprehensive website redevelopment was undertaken for Hinterland Design Co., bringing their online presence in line with their modern, creative brand vision. The result is a visually striking, contemporary website optimised for seamless performance across all devices, and designed to effectively capture the unique aesthetic and precision-driven approach of Hinterland Design Co.
A Projects Portfolio section now features filters that enable users to effortlessly browse projects by type and specific services. The streamlined back-end management system makes it easier than ever to add and edit projects, empowering Hinterland Design Co. to keep their portfolio current and engaging for prospective clients.
Additionally, a new Online Quote Request page with conditional logic was introduced to streamline client inquiries. This tailored form dynamically adjusts fields based on user input, ensuring that all necessary details are captured for a more accurate and efficient quote generation process.
A security firewall and Litespeed caching have been implemented to protect against potential threats and optimise page load speed, creating a fast, secure browsing experience. Comprehensive SEO enhancements, including schema markup on all pages, further ensure Hinterland Design Co. achieves maximum online visibility.
Custom Design
CMS Development
Speed Optimisation
