Website Design & Development
Goonellabah Medical Centre
Founded in 1997, Goonellabah Medical Centre has long provided exceptional healthcare services to the community of Goonellabah and its surrounding areas.
With a team of experienced doctors, nurses and support staff, Goonellabah Medical Centre is trusted medical facility who prioritise health and well-being, ensuring all clients receive the highest standard of care in a compassionate and professional environment.
The Challenge
Project Overview
The Goonellabah Medical Centre faced the challenge of an outdated website utilizing the cumbersome Joomla! CMS, resulting in a user experience that failed to cater to their target market. Furthermore, the website’s limited functionality and unintuitive interface did not effectively highlight the company’s key services. Realising the necessity for a redesign, GMC sought to enhance the user experience, elevate their brand image and boost online exposure.
Key Objectives
- Create a modern website design that is visually appealing and easy to navigate
- Mobile-friendly design to ensure optimal user experience on all devices
- Transition from Joomla! CMS to WordPress CMS + migration of all existing website content
- Improve back-end management to streamline website updates and maintenance
- Communicate the latest information on vaccination and active policies in the medical centre
- Showcase the Medical Centre team including office and medical staff
- Improve search engine results to increase visibility and drive traffic to the website
- Enhance branding and image to align with the company's overall marketing strategy
- Optimise website for security and speed performance
Bringing Ideas To Life
Design & Functionality
An extensive website redesign was embarked upon, aiming to fulfill the aforementioned objectives. The result was a visually captivating and contemporary website, optimized for seamless viewing across all devices. Substantial improvements were made to the back-end management system, empowering the company to effortlessly update and maintain the website without the need for external developers as in the previous version.
The refined front-end and back-end of the website now provide a user-friendly experience for clients, particularly catering to elderly and disabled individuals. Meanwhile, the enhanced management capabilities enable staff to efficiently handle website updates and modifications.
Notably, the company’s branding and image were rejuvenated to align with the medical center’s 2023 marketing strategy, ensuring a cohesive and impactful online presence.
Custom Design
CMS Development
Speed Optimisation
