Website Design & Development
Foy & Co Weddings
Foy & Co Weddings is a renowned photography and videography company established in 2014. Since their inception, Foy & Co Weddings has carved out a strong niche in the wedding industry across South East Queensland and Northern NSW, specialising in capturing unforgettable moments through photography, videography, and elopement services.
With extensive connections to leading venues and suppliers, they are known for their thoughtful planning and seamless execution of wedding day memories. The goal was to craft a digital platform that mirrored the quality and creativity of their services while providing an intuitive and engaging user experience.
The Challenge
Project Overview
Foy & Co Weddings approached me to lead a comprehensive digital overhaul aimed at elevating their online presence to reflect the sophistication and quality of their services. The objective was to create a future-proof website that not only meets modern aesthetic and functional standards but also positions the company for long-term success. While their existing website was serviceable, it lacked the engaging user experience and strategic components necessary to convert visitors into loyal clients, which became the focus of this transformation.
Key Objectives
- Conversion-Focused Web Strategy: Transform the website into a lead-generating platform, driving client inquiries and bookings.
- Future-Proof Design: Implement cutting-edge technologies to ensure the website remains relevant and adaptable long-term.
- Enhance User Experience: Overhaul design for a streamlined, user-friendly experience with optimised navigation and calls-to-action.
- Increase Online Exposure: Boosted visibility through local SEO, pixel tracking, and automation to attract more clients.
- Brand Representation: Design the website to communicate trust and professionalism, showcasing key photography and videography services.
Bringing Ideas To Life
Project Outcome
The new Foy & Co Weddings website resulted in a significant transformation of their online presence. The strategic enhancements led to a remarkable 58% increase in client leads, reflecting the effectiveness of the optimised user journey and compelling design. Additionally, the bounce rate was reduced by 67%, indicating that visitors were more engaged and spent more time exploring the site. The website’s seamless functionality across various devices broadened the studio’s reach and ensured a positive experience for all users.
With a streamlined content creation process, Foy & Co Weddings now has full control over their site, allowing for timely updates and continued alignment with their evolving business goals. This project not only met but exceeded Foy & Co Weddings’ expectations, setting a solid foundation for their ongoing digital marketing efforts and providing a scalable platform that will support their growth for years to come.
Custom Design
CMS Development
Speed Optimisation
Search Engine Optimisation
