eCommerce Development / Design
Fish-Tec Solutions enables Australian anglers to access some of the best quality fishing products from around the world. A company that was originally started by a group of like minded fisherman with years of industry experience. These fisherman shared a similar passion in that they loved using the best possible gear that they could lay their hands on. This thought process provided not only the edge on their competitors during tournaments but also enhanced the enjoyment of ultimately catching the fish, no matter what the species, the location or the technique.
From its inception, Fish-Tec Solutions has grown into a popular fishing product wholesaler, partnering with local retailers Australia-wide.
Fish-Tec Solutions had an outdated website that was not mobile-friendly and had a poor user experience. The website also had limited functionality and did not effectively showcase the company’s products. The company recognised the need for a redesign to improve the user experience, increase online sales, and enhance their overall branding and image.
Bringing Ideas To Life
Design & Functionality
A redesign of the website was undertaken, with a focus on achieving the objectives outlined above. The designs created a visually appealing and modern website that was optimised for all devices. The back-end management system was improved to make it easier for the company to update and maintain the website.
The product catalogue was enhanced to clearly showcase products and provide detailed information. Online ordering was implemented to allow customers to purchase selected products directly from the website. The website was also optimised for search engines to improve its visibility and drive traffic to the website. Finally, the branding and image of the company were updated to align with the company’s overall marketing strategy.
The redesign of the website was a success, achieving all of the objectives outlined in the project. The website received positive feedback from users, with many praising the improved user experience and the easy-to-use online ordering system. The website also saw an increase in online sales, and the company’s overall branding and image were positively impacted. The website also saw a increase in organic traffic and improved search engine results.
In conclusion, this website redesign project was a success, achieving all of its objectives and delivering measurable results for the Fish-Tec Solutions. The improved website has played a significant role in driving online sales and enhancing the company’s overall branding and image.