ecommerce Website Design & Development
Bare Naked Wholefoods
Bare Naked Wholefoods is a purpose-driven wholefoods brand dedicated to reconnecting people with food in its most natural form. Formerly known as Nixon Bulk Foods, the brand has evolved beyond the traditional bulk food store to focus on wellness, sustainability and mindful living.
With a carefully curated range of organic pantry staples, house-made blends and eco-conscious essentials for body and home, Bare Naked Wholefoods champions products that nourish both people and the planet.
From their local store in Lennox Head to homes across Australia, the brand is committed to helping customers live well, waste less and make more thoughtful everyday choices, all while fostering a sense of connection and community.
The Challenge
Project Overview
Bare Naked Wholefoods engaged my services to design and develop a new eCommerce website that would support the brand’s evolution and long-term growth. The project focused on creating a future-ready online store that enhances the customer experience, improves usability and supports scalable online sales.
The new website was delivers a flexible, easy-to-manage platform for internal staff while providing customers with a streamlined, intuitive shopping experience. Particular attention was given to performance, branding consistency and conversion-focused design.
Key Objectives
- Redesign and redevelop the website to align with Bare Naked Wholefoods’ evolving brand and long-term vision
- Overhaul site structure, navigation and content accessibility to enhance the customer experience
- Increase online conversions through user-first design and optimised purchase flows
- Create a contemporary, boutique-style interface with a rustic, earthy, beach-inspired aesthetic
- Ensure consistent branding across all pages, including WooCommerce-generated emails
- Integrate secure payment processing and two-way inventory sync and order management between website and store
- Implement local SEO campaign to increase organic exposure to targeted regions
- Integrate Google Shopping to improve product visibility and online exposure
- Optimise performance, security, email deliverability and spam protection
Project Outcome
The finished website delivers a polished, high-performing eCommerce experience that reflects Bare Naked Wholefoods’ brand identity while supporting usability, scalability and growth.
Customers can now browse products easily, filter by dietary needs, complete purchases quickly and engage with the brand across multiple touchpoints.
From a business perspective, the new platform provides improved inventory synchronisation, streamlined order management and greater control over content and marketing activity.
With enhanced performance, security and flexibility, the website is well positioned to support ongoing growth and evolving customer expectations.
Custom Design
CMS Development
eCommece Development
Search Engine Optimisation
Table Rate Shipping
2-Way Inventory
Speed Optimisation
