Like any aspect of business, your website requires reviews each month to ensure a smooth-running operation. All websites should be maintained to provide value to users, have a positive impact on SEO and ultimately lead to business growth. Below are some of the areas that all business owners should look at each month.
Security is vital for both the business as well as the consumers. Each month, review and apply neccessary security updates to your Content Management System, update company login passwords to minimize hacker access, review reports from security monitoring services, ensure an SSL certificate is in place and valid.
With various browsers and devices accessing your website, it’s vital to serve your website in the best way possible. Check to see how the website displays in different browsers to ensure compatibility and if you’re running eCommerce, don’t forget to check on cart and form functionality.
Time your loading speed to ensure pages load in under two seconds and ensure your CMS version and site plugins/modules are up-to-date. Test your site navigation as a user to uncover issues such as non-performing pages and broken links to ensure everything is working correctly.
Your website should provide value to the user through updated content. Update service pages, blogs and articles. Ensure user engagement components such as testimonial sections and social media buttons are visible, update photos and videos, and optimize all content with URLs and keywords to impact SEO. For eCommerce sites, update product photos, descriptions, and promotions to achieve metric goals and to freshen up the site for repeat visitors. If you’re looking to get a thorough understanding of how users view your site content and what’s important to them, consider monitoring your site through a heat map provided by a service like Hotjar.
Review and update site keywords, URLs, and descriptions. Check all imagery and content to ensure they contain URLs and title tags. It’s also worthwhile checking outbound links and back-links to ensure they are working to add value. Last step for SEO is to obtain a crawl diagnostics report to check for crawl errors and extra issues such as duplicate content and missing meta information.
Backup your data monthly, this can’t be stressed enough. Ensure all backups are stored off-site for increased security to prevent lost data.
Website Speed Adjustments
Loading speed is of paramount importance to website success. Remove all non-used plugins and update active plugins to the latest versions when available. Remove any files in your CMS media library that are no longer in use, remove bad or broken links, and remove outdated content. You may also need to contact your web developer to help clean up your database tables.
Analytics should be looked at on a monthly basis (at minimum) to monitor the success of online campaigns, website set-up, and Call-To-Actions. It’s smart to put aside some time to get more familiar in understanding where your website traffic is coming from, which campaigns drive the best user engagement on social media and any issues that could be impacting important metrics such as conversion. Review your website analytics each month to refine your marketing tactics and website functionality to drive a better marketing ROI, SEO, customer traffic, and higher KPIs. If you don’t already track analytics definitely look into Google Analytics and Hotjar.
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