Similar to any other aspect of running a business, it is essential to conduct regular assessments of your website to ensure optimal performance. Every website necessitates consistent maintenance to deliver meaningful value to its users, establish a favorable impact on search engine optimization, and drive business growth. The following sections represent some of the crucial areas that all business owners should review on a monthly basis.
Ensuring the security of your website is crucial for both the success of your business and the confidence of your customers. It is highly recommended to regularly review and implement the necessary security updates to your Content Management System, update your company login passwords to reduce the risk of unauthorised access, review security reports from monitoring services, and confirm that your SSL certificate is valid and in place. By taking these proactive measures each month, you can safeguard your website against potential security threats and promote a positive and secure online experience for both you and your customers.
With various browsers and devices accessing your website, it’s vital to serve your website in the best way possible. Check to see how the website displays in different browsers to ensure compatibility and if you’re running eCommerce, don’t forget to check on cart and form functionality.
Time your loading speed to ensure pages load in under two seconds and ensure your CMS version and site plugins/modules are up-to-date. Test your site navigation as a user to uncover issues such as non-performing pages and broken links to ensure everything is working correctly.
To ensure that your website delivers value to your users, it is essential to regularly update your content, including service pages, blogs, and articles. It is also recommended to ensure user engagement components, such as testimonial sections and social media buttons, are visible, and to update photos and videos. By optimizing all content with URLs and keywords, you can positively impact your website’s SEO performance.
For eCommerce sites, updating product photos, descriptions, and promotions can help achieve metric goals and enhance the user experience for repeat visitors. If you are looking to gain a comprehensive understanding of how users interact with your site content and identify their priorities, you may consider monitoring your site through a heat map provided by a service like Hotjar. These proactive measures can help ensure your website provides relevant and updated content, enhancing its overall value and engagement for your users.
Regularly reviewing and updating your site keywords, URLs, and descriptions can significantly impact your website’s search engine optimization (SEO) performance. It is essential to verify that all your imagery and content include accurate URLs and title tags. Additionally, it is worthwhile to evaluate outbound links and back-links for potential enhancements to add further value.
To complete the SEO process, obtaining a crawl diagnostics report can identify and address crawl errors, as well as any other issues such as duplicate content or missing meta information. By following these proactive measures, you can effectively enhance your website’s SEO, improving your search engine ranking, and positively impacting your online presence.
Regularly performing backups of your website is essential for safeguarding against potential data loss, system failures, or cyber attacks. In the event of an unexpected incident, such as a website crash or data breach, having a recent backup can enable you to quickly restore your website to its previous state and minimize the impact on your business operations. Furthermore, regular backups can provide peace of mind, knowing that your website data is secure and can be easily recovered if needed. By prioritising website backups as part of your routine maintenance plan, you can effectively protect your online presence and minimize the risk of significant disruptions to your business.
Website Speed Adjustments
Optimising loading speed is crucial for the success of any website. To achieve this, it is recommended to remove any non-used plugins and ensure that active plugins are updated to the latest versions when available. Additionally, removing any files in your CMS media library that are no longer in use, eliminating bad or broken links, and removing outdated content can also improve loading speed.
If necessary, you may consider enlisting the help of your web developer to assist in cleaning up your database tables. By implementing these measures, you can significantly enhance your website’s performance and improve user experience.
Regularly reviewing your website analytics is crucial for assessing the success of your online campaigns, website set-up, and Call-To-Actions. By dedicating some time each month to gain a deeper understanding of where your website traffic is coming from, which campaigns are driving the best user engagement on social media, and identifying any issues that could be affecting important metrics like conversion, you can refine your marketing tactics and website functionality to achieve a better marketing ROI, SEO, customer traffic, and higher KPIs. If you are not already tracking analytics, it is highly recommended to consider using tools like Google Analytics and Hotjar to gain insights and make informed decisions for your website.
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