How Schema Can Improve Your Website's SEO Performance - Robert Mullineux

How Schema Can Improve Your Website’s SEO Performance

Boost Your Website's Potential with Schema Markup


Schema markup is a game-changer for website owners. With just a few lines of code, you can help search engines understand your website content more effectively, leading to improved search visibility, higher click-through rates, and an overall better user experience. This article is a must-read for anyone looking to boost their website’s SEO. You’ll discover the benefits of schema markup, how to implement it, and be on your way to a more successful website in no time!

So… what is Schema?

Schema, also known as, is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines understand the information on your web pages. Schema provides a way to describe the information on a page in a standardized format that search engines can use to understand the content and context of a website. This can help search engines display more relevant and accurate information to users in the form of rich snippets, which can improve click-through rates and overall search visibility.

By using schema, you can provide additional information about things like your business hours, reviews, product availability, and more. This information can be used by search engines to display rich snippets in the search results, which can provide users with a more informative and interactive experience.

What types of Schema are available?

There are many types of schema available for websites, each designed to provide specific information to search engines about the content on a page. Some of the most common types of schema include:

  • Local Business: Used to provide information about a local business, including its address, phone number, and operating hours.
  • Product: Used to provide information about a product, such as its price, availability, and reviews.
  • Article: Used to describe an article, including its headline, author, publication date, and main content.
  • Event: Used to describe an upcoming event, including its name, date, location, and ticket information.
  • Breadcrumb: Used to provide a hierarchical structure of the pages on a website, making it easier for users and search engines to understand the organization of the site.
  • Video: Used to provide information about a video, including its title, description, and thumbnail image.
  • Review: Used to provide information about a review, including the reviewer’s name, rating, and written review.
  • Person: Used to provide information about a person, including their name, job title, and image.

These are just a few examples of the many types of schema that are available. By using schema, you can provide search engines with the information they need to understand the context and meaning of your content, which can lead to improved search visibility and a better user experience.

Is it easy to add Schema to a website page?

The difficulty of adding schema markup to a website can vary depending on your technical skills and the complexity of the information you want to provide. In general, adding basic schema markup to a page is not difficult, and can be done in a few simple steps:

  1. Choose the type of schema you want to use based on the type of content on your page.
  2. Create the schema markup using the appropriate HTML tags and attributes, such as “itemscope” and “itemtype”.
  3. Add the schema markup to the HTML code of your page, typically within the header or body section.
  4. Test the implementation using a structured data testing tool to make sure it is correct and the information is being displayed correctly.

However, if you have a more complex website with many pages and a wide range of information to provide, the process of adding the markup can become more involved. In these cases, you may need to enlist the help of a developer (yours truly) or use specialised software to make the process easier.

Overall, while adding schema markup to a website can require some technical knowledge and effort, it can have a significant impact on your website’s search visibility and user experience, making it well worth the investment.

Do I need to know how to code to add schema?

Adding schema markup to your website is a fantastic opportunity to enhance your website’s search engine optimisation and user experience!

Whether you have a background in coding or not, there are many resources available to make the process as smooth and straightforward as possible. With the help of content management system plugins, online tools, and services, you can easily add schema markup to your website and enjoy the many benefits it provides. So don’t let the idea of coding hold you back, take advantage of this opportunity to give your website a boost!

How do I get started?

Are you ready to take your website’s SEO and user experience to the next level? Adding schema markup can be the key to unlocking your website’s full potential. If you’re not sure where to start or don’t have the technical skills to add schema markup on your own, I’m here to help! You can  head over to the documentation (click here!) for some valuable resources.

If you’re need a hand, rest assured I am here to help! As a seasoned web developer with expertise in website optimisation, I have the knowledge and experience needed to ensure that your website’s schema markup is implemented correctly and effectively. So why wait? Get in touch with me today and let’s start working on a brighter, more successful future for your website!


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