As of April 21, 2015, search engine giant Google have implemented their mobile-friendly search update.
It’s been in discussion for well over 12 months and the world renound company have officially taken a step forward in terms of reliable internet search.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.” – Google
So what does this mean for your website?
If your current website is not responsive to different screen sizes and properly configured; Google is making plans to penalise your search rankings.
It’s a harsh truth, but all of the valuable SEO throughout your website could be for nothing if your site isn’t viewable on a mobile device.
We can all agree that a desktop version of a website can be difficult to view and use on mobile devices.
A non mobile-friendly website requires the user to pinch or zoom in order to clearly read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
Mobile is critical to your business and will continue to be so. It is important to always make sure visitors can have a good experience on your site, whether they’re viewing from a desktop, laptop, tablet or phone.
If your current website isn’t responsive, it’s time to catch up with the times before your website is forgotton.