7 Web Design Trends To Watch In 2016

2016's Hottest Web Design Trends


The web is constantly changing. Each year we see design and functionality trends come and go and the last couple of years have seen a major shift in how websites are design and viewed by the end user. The constant change in web design can be overwhelming to businesses looking to launch a new website or revamp an existing site.

From glossy and complex layouts through to minimal, streamlined and flat design; the website design industry is an ever updating process that seems evolve every 12 months.

While design patterns change every year, one major trend that’s here to stay is responsive web design. Website design is merely the process of story telling. Each business needs to tell their story and somehow stand out from the competition; if your website is utilising the latest design trends, that sure can help.

Below are 10 web design trends that are set to dominate 2016.

1. Responsive Web Design

We all know a fixed-width website is not acceptable in today’s day and age. With more and more users turning to their handheld devices to browse the web, it’s crucial that your website responds to all device sizes and when it comes to search rankings, Google is literally crushing sites that don’t offer a mobile-friendly experience.

If your users can’t fully experience and enjoy your website while using their phones, then your whole site needs to be revised.

2. Usability / UX Design

In 2016, design will be all about the user. User experience (UX) will indeed be the new black. To be honest, no one will care about how cool your design looks, if it’s not usable.

Engaging your users really comes at the front in 2016. It will be really difficult for you to grow your online business if you don’t take user experience into account.

3 Modules and Modular Text

Majority of visitors to your site avoid reading long blurb of text.

Modular design is a popular technique where everything is built using a block grid pattern. But unlike a standard block pattern, modular design involves hard to anticipate patterns, that make it easy for us to read and be interested in the different parts of a website.

4. Material Design

Material design first surfaces in 2013, but it wasn’t widely adopted until 2015.

Material as a trend that you’ll find in websites and apps and is set to be adopted massively during 2016. It will be the year of material design’s dominance.

Which means that Google will have won a big battle to Apple — in the design sphere!

So expect to see those long, solid shadows virtually everywhere.

5. Flat Design

Even though material design came along to fix some of flat design’s usability problems, that doesn’t mean flat is dead. In fact, flat design will also grow to be even more popular during 2016.

With a more and more big brands adopting flat design in the last few years, mass audiences are aware of the fact that less is better when it comes to visual style.

6. Interesting Typography

With typography becoming a key element in any serious branding, broad audiences are getting used to seeing artistic typefaces pop up everywhere.

Typography is a language in itself. A few years ago, only graphic designers were able to talk and understand that language. Today, more people are gaining access to it, thanks to the wider range of available web fonts.

7. Engaging colors

In 2016, prepare for a world of bright pastels and rich, bold accent colors.

“A happier, sunnier place where we feel free to express a wittier version of our real selves”, in the very influential words of the Pantone Fashion Color Report For Spring 2016 and you should expect to see lots of bright colours flood the web in 2016.


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