Reevaluating Bounce Rates for News and Entertainment Websites

Reevaluating Bounce Rates for News and Entertainment Websites - Robert Mullineux 2023

In the constant-evolving landscape of digital media consumption, the traditional metrics we use to gauge website performance are facing new challenges. For News and Entertainment websites, in particular, the once-revered “bounce rate” may not tell the full story. In this article, we’ll delve into why bounce rate might need a reevaluation and how to adapt […]