10 Pages All Business Websites Must Have

Ensure Your Website Benefits You & Your Customers


If you’re reading this, I’m going to assume that the only website you need is your own. After all, why would anyone want to read about websites? Well, because it’s important to know what makes a good one if you want yours to be successful. This list will help get you started!

10 Pages All Business Websites Must Have


The home page is the most important page of your website. It should be simple, easy to navigate and make it clear what you do. It’s also a place where you can showcase your best work and most in-demand services.

Your home page should have a clear call to action that leads users through the funnel towards becoming customers. There are a few things you can do:

  • Create an account/sign up option on your homepage
  • Have a phone number or email address so people can contact you directly from any page on your site

About Us

The About Us page is the perfect place to introduce your company’s mission, vision and values. The page should include:

  • Who you are
  • What you do
  • Why you do it (service or product)
  • How long you have been doing it (years in business)
  • How many employees you have (past and present)
  • Where your office is located (street address, city, state/country). If there are offices around the world, list those locations as well. In addition to having an email address that readers can contact for more information about a specific topic or answer to a question, be sure that there is also an easy way for them to contact customer service for general inquiries about your company and its offerings.

Contact Us

One of the most important pages that every website needs is a Contact Us page. This will allow you to provide your customers with an easy way to get in touch with you, whether it be through phone, email or social media. This can also come in handy if there are any issues with your site and help you resolve them quickly.

To ensure your contact information is accurate, keep it up-to-date at all times. If there’s an email address on your site that no longer works or simply doesn’t exist anymore—remove it! Likewise, if there are changes made to the address of your business – such as if they move locations or open up shop somewhere new – let people know where they can find out more information about these changes by updating this page accordingly.

Make sure that any form on this page is clear and easy for users to understand what they need to do when filling in their details so as not to confuse them into thinking something else may be needed instead (e.g., asking questions as part of a survey). Users will appreciate knowing exactly what steps need completing before getting back in touch via phone call / text message / social media post etcetera;

Our Services

A dedicated services page will highlight what you offer and why people want to use your services.

Keeping it simple and easy to read is the key focus.


Blogs can be used to share your expertise, experiences or knowledge about a particular field. Blogs are also great for sharing content that is not in your other pages or articles. You can blog about any topic that you want and it will help you create a community around your website.

Accreditations / Awards / Partnerships

We all know that a website is more than just a picture of your product, it’s about telling your story. The best way to do that is by showing off who you are and what you stand for.

If your company has been recognized for excellence in the industry, then it makes sense to showcase those credentials on your website. This can help build trust with readers, show them that you’re credible, and demonstrate how far along you’ve come in your business.

Awards are one thing but accreditation is another level above certification or recognition—it’s proof that someone else has looked at what you offer and found that it meets a certain standard of quality. For example, if I were looking for an accountant or lawyer my first stop would be with someone who had passed CPA exams or completed law school and was admitted as an attorney – their accreditations would be the most obvious sign they were qualified professionals in their field.


Testimonials are a great way to show off your business. You can write them yourself or use customer testimonials. In either case, make sure to use real names and not just initials. Testimonials are a great way to build trust with potential customers because they see that other people have used and liked the product or service you provide. If you have at least 5 reviews on your site, this can help convince new customers that it’s worth buying from you since so many others have done so before them!

Frequently Asked Questions (FAQ)

The FAQ section of your website is an excellent way to help people find the answers they need without having to contact you. Make sure you update it at least once per month, so that it reflects any new information or changes in your products or services. To make it more useful for your visitors, write carefully crafted questions and answers that accurately reflect the tone of your business. You can use Google Analytics to see what questions people are asking when they visit your site; this can help inform where you focus your efforts with this section.

Privacy Policy / Terms & Conditions

A privacy policy is a document that explains what information you collect from your visitors, how you use it, and how you will protect it. You can include this information in the footer or at the bottom of every page on your website.

You should also include contact information for someone who can answer questions about how your business handles personal data. In some cases, this might be an email address or phone number; in other cases, it may be a form where people can submit their questions (or a combination of both).


A sitemap is a list of all the pages on your website. Sitemaps are important for SEO because they help search engines find and index your site. A well-structured and maintained sitemap can also help users find what they are looking for on your site, which will increase user engagement with your business.

Google recommends using XML sitemaps for faster loading time and higher crawlability by Google. You can generate an XML Sitemap by using any one of these tools below:

If your website features a content management system, majority of CMS’ have modules or plugins to generate sitemaps.

Having all 10 of these pages on your website will help you get found by people looking for your business and connect with them better.

  • The first page is your website homepage. It’s the main page that people see when they visit your site.
  • Next, you should have a blog with useful and engaging content. Blogging can help you build authority in your industry as well as establish trust with potential customers.
  • You should also have a contact us page so people can get in touch with you directly through email or phone calls if they need help or want to make an appointment for service work at your business location or home office location (if applicable).

You’ll want to include social media icons so people can follow their favorite pages on Facebook, Twitter and Instagram on your website too!


It’s important to remember that a website is an opportunity to connect with your audience and show them who you are. These 10 pages cover some of the most basic information about your business, but they can also help you stand out from other businesses in your industry. If done right (with good content), visitors will be more likely to stay on your site longer and come back for more visits in the future because they feel like they know what it’s like working with you already!


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