Website Launch: Stripproof Industries

Based in Northern NSW, Stripproof Industries is a leading supplier of Waterproofing, Floor Stripping and Epoxy Flooring services in Tweed Heads, Byron Bay, Ballina, Lismore and surrounding northern rivers suburbs.

I recently had the pleasure of developing a new search engine optimised website for the business owners Ben and Jodie. Stripproof Industries approached me with the task of giving their WordPress website an overhaul and “working magic” for it to rank in Google.

A website audit revealed an average page load speed of six seconds as well as next to no search engine optimsation. So we re-created the website layout with a custom WordPress theme. The bloated page code and slow speeds are now a thing of the past as the website now loads pages quickly and efficiently thanks to image compression, server-side caching and browser caching.

Each website page was scrapped and re-built with Google and Bing search engines in mind. While an intuitive and moderately simple pay layout was used, each page was strategically planned to target key service areas in Northern NSW.

The combination of Bootstrap 4 and a page builder now offer seamless viewing on desktop, tablet and mobile devices. With the old website’s highest Google rank being on page 11, we’ve successfully smashed that record out of the ball park.

After integrating Google Search Console, Google Analtics and Bing Webmaster Tools, the search engine optimsation has proven to be a winner with page 1 rankings for the target keyphrases.

If you’re looking for a licensed and insured, professional waterproofer or are looking to add Epoxy flooring, head over to the Stripproof Industries website today and speak with Ben.

Does your website need a revival? Contact me today and let’s chat about what website development work can be done to improve your online presence.


Posted on July 7, 2020 | Categories: Blog