Proactive Driver Training is a Northern NSW based driving school which offers premium driving lessons to Ballina, Alstonville, Lismore, Lennox Head, Byron bay and surrounding suburbs.
I recently had the pleasure of working with business owner Amber to give their current website a fresh re-design and SEO upgrade.
The original site was a minimal, basic WordPress site. The site featured several pages however the site suffered search rank penalties in Google due to duplicate content – a common error for small businesses who target multiple areas.
After discussions with Amber, it was confirmed that not only would the site’s design get a fresh update, so would the on-site SEO and content.
Running the website through an SEO audit was the first step to help analyse what areas needed the most attention. Re-developing the theme on Bootstrap 4 allowed me to implement an organised and clean code template. This not only cut down on server load time, but made development more streamlined. Alongside this was the optimisation of all website images, both for compression of file size and image meta data.
After working with Amber on re-writing specific unique content for each location they offer driving lessons to, the correct site meta was implement. From site headings and link optimisation through to a properly structure XML sitemap and Google Search Console integration.
The fresh redesign also features an easy to manage slideshow and gallery management module, online enquiry and booking request forms (with anti-spam) and also an interactive FAQ section.
If you’re looking to improve your road knowledge and driving skills, contact Proactive Driver Training today.
Posted on August 26, 2017 | Categories: Blog