Case Study: Foy & Co Weddings

June 2014 saw the launch of Foy and Co; a Brisbane based small business that delivered unique photography solutions. From commercial works, to family photoshoots, weddings, engagements and birthdays; Foy & Co produced some of the most creative photography I have seen.

The launch of the website would coincide with the digital marketing campaign that Andrew (business owner) was running which saw significant leads with a satisfactory conversion rate. In 2017 weddings became the sole focus of the business and hence; Foy & Co Weddings was born.

How a Website Redesign Boosted Leads by 62%

After discussions with Andrew, Chris and James, a fresh website would be needed to showcase the new services and portfolio. With Foy & Co now offering Wedding Photography, Wedding Videography and Elopement packages a modern yet intuitive interface was carefully mapped out and designed.

We collaborated throughout the entire design phase, white-boarding numerous possible layout options to produce the most effective end result. After a prototype was the design was finished and set to incorporate a fluid layout that responds from large retina screens right down to mobile devices; which account for 80% of all traffic.

Speed was a major concern for the original website and so it was paramount to deliver quality content fast. Hosting with Amazon Cloud Servers (AWS) proved to be a major benefit as it cut average load times from 3.6 seconds to a lightning 0.8 seconds. Brisbane software agency OnePoint Software Solutions were the ideal choice for hosting as they included nightly database back-ups, weekly file back-ups and a full-time server administrator.

Built using custom WordPress template development, Foy & Co Weddings now boasts powerful slideshow and gallery management tools, dynamic pricing tables and custom fields, styled Google map integration and online booking forms. The new website also includes an online contract generator via a custom Gravity Forms contract plugin. While the website is lightning (thanks to those Amazon servers), the intuitive layout and ease of use was one of the key factors in helping attain quality leads. Each session recorded in Hotjar proved that all website visitors could navigate their way throughout the site with ease and get the information they needed quickly and efficiently.

Just as we did in 2016, the freshly relaunched Foy & Co Weddings was the focus of digital marketing with local SEO and a Facebook social marketing campaign; which in turn has seen a 62% jump in online enquiries when compared to 2016.

Foy & Co is certainly a brand that continues to grow each day and an Andrew, Chris and James have an exciting future ahead.

If you’re located between Byron Bay and the Sunshine Coast (QLD) and are looking make your wedding a day to remember, check out Foy and Co Weddings online today –

If you’re looking to relaunch your business online, view my website design services online or contact me today!


Posted on November 8, 2017 | Categories: Blog